About
I started in activism and nightclub events, and now I build software. The route between them makes more sense than it sounds.
I keep starting things, usually because I have found an awkward problem or want a tool that does not exist. If the idea works, I want to know whether it can become a product and a business. That habit has taken me through events, enterprise XR, data protection, AI, and native apps.
I'm AuDHD, a generalist, and a context engineer. I design for edge cases because I am one. Depending on the week, that means product decisions, code, cloud infrastructure, operations, sales, data protection, privacy, or accessibility.
The formal bits
These chapters overlap. I was often running one thing while building the next.
2006 to 2012
Started with activism, national youth organising for SVP, and event production. I used early social media to build audiences, brought in sponsors, campaigned to keep the UCD Ball alive, and started a company running nights in Dublin and Boston.
An 84% election mandate; 25 events a week for 25,000 students; €135K in sponsorship; 333,000+ Pamplemousse guests.
2009 to 2016
Nightclubs paid the bills and supplied the problems. I built audiences through Facebook, Twitter, and Instagram, ran marketing and sales systems, and turned event problems into Wooq. Alongside that, I mentored sales teams at Google Business Academy and won three hardware hackathons, including the PCH and Intel win with Bluetape.
€250K+ annual door revenue; 1,000+ weekly guests; patrons included Meghan Markle, One Direction, Aaron Paul, and NFL players; Wooq processed 33,294 attendees across 299 events.
2015 to 2018
Worked on ServiceCam, a GDPR compliance product for CCTV in hospitality venues, alongside blockchain startups and global financial clients. I completed the Law Society data protection diploma during the same stretch.
ServiceCam ran from 2015 to 2018; COO at Chainsmiths; CMO at Blend.money; ran a global blockchain hackathon.
2017 to 2024
Built meetingRoom for distributed teams and led a peer-reviewed Bank of Ireland study on VR meetings. I also started the 150+ member Grow Remote Dublin chapter and co-authored Ireland's immersive economy report and national strategy through Eirmersive.
meetingRoom reached 40+ countries, with compliance work covering SOC II, GDPR, ISO 27001, and ISO/IEC 27701. Recognition included a Dublin county win at Ireland's Best Young Entrepreneur, an MIT Innovators Under 35 shortlist, and four years on Remote.com's remote-work lists. The policy work influenced a €10M government budget.
2022 to now
At Cleft I moved from operations into production Swift and TypeScript. Elsewhere I have worked across AWS, Azure, and Cloudflare. Current work also includes Amber, independent data protection consulting, and AI governance.
10,000+ Cleft Notes users and a 4.8-star rating; Fast Company Best Apps 2024; ARR doubled in five months; DPO at Cleft; DPIAs for Logseq and Screen Studio.
An 80-year life is about 4,160 weeks. I'm 2,033 weeks in. Seeing them all at once is mildly horrifying. It also shows how much of the work overlapped, and how much room is left.
Explore a week
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